I'll admit I was pretty smug about my sister's decision to join a sorority when we were in college. I didn't get it. But then again, I wasn't the most socially intelligent person then (or now!lol). But last week the beauty of soror sisterhood became REAL clear as Teresa set up a call with Jodi McPherson, a fellow Chi Omega from her college days who is two hundred steps ahead of us in how to launch a new venture like the Travel Sisters Network.
We decided it was time to call in some reinforcements because when our first 7 day Facebook marketing campaign ended, and the smoke from our launch day fireworks cleared, new registrants for our network came to a standstill. We could easily reload the campaign on Facebook with a new ad (it had actually performed pretty well) but what ELSE was out there for us to consider?
Turns out - a LOT! Jodi walked us through networking fundamentals, the beauty of platforms like MeetUp, and challenged us to clarify EXACTLY who our target audience is. It will take months to put all her advice into motion, but for now . . . we have a new MeetUp group!
Our MeetUp group is called RDU Women With Travel Dreams - check it out and join us there! We have scheduled a LIVE virtual event on Thursday, January 6th @ 7pm for anyone interested in the Travel Sister Network project and wants to learn more!